Gap Threads – NFT
- Categories Innovation, UX, Visual Design
- Completion 2022
- Project URL gap.com
- Company Gap Inc.
Looking for new innovative ways to bring the “cool” factor back to Gap Inc. In 2022, they jumped on the bandwagon and released several installments of NFTs. Starting with Frank Ape and ending with a crowd-sourced initiative. I acted as the creative director and branding for the NFTs, Design, and Landing Page. Gap Threads
“Prom Night” – Common
During the third installment of the Gap Threads NFT project, Demit Omphroy released his first Tezos NFT. This is classified as a common release and purchasable on the market at objkt.com
In Demit’s words, “prom night” recalls the first time he attended a school dance. He practiced all week making sure he could dance to the beat and make his moves fly on the dance floor. In a way, it represents breaking free and allowing yourself to live.