#innovation

Personalization strategies can span from active to passive engagement but can benefit both customer and company alike.

Innovation is often a driver to take risks and push the boundaries of UX, but that doesn't mean you can't have both.

Gap Inc takes on the NFT space or non-fungible tokens, that are digital assets that have taken the art and collectibles world by storm. Unlike traditional cryptocurrencies, each NFT is one-of-a-kind.